We create the stories that make the news.

 
Spearheaded the effort to launch the Sperry Legend Edit, a partnership between heritage shoe brand Sperry and Award-Winning artist John Legend.

Spearheaded the effort to launch the Sperry Legend Edit, a partnership between heritage shoe brand Sperry and Award-Winning artist John Legend.

Created a tailored strategy to secure press in major outlets about International Superstar Billie Eilish being a brand ambassador for MCM in her first major advertising campaign.

Created a tailored strategy to secure press in major outlets about International Superstar Billie Eilish being a brand ambassador for MCM in her first major advertising campaign.

 
 
Collaborated closely with Kay Jewelers to announce news related to their on-going partnership with actor Jonathan Bennett (i.e. Mean Girls) and TV Personality Jaymes Vaughan, which includes a custom men’s band for their engagement and a historic same-sex wedding band release at Kay!

Collaborated closely with Kay Jewelers to announce news related to their on-going partnership with actor Jonathan Bennett (i.e. Mean Girls) and TV Personality Jaymes Vaughan, which includes a custom men’s band for their engagement and a historic same-sex wedding band release at Kay!

Established meaningful celebrity stylist and editorial relationships on behalf of Commando to dress Zendaya for the cover of Essence Magazine.

Established meaningful celebrity stylist and editorial relationships on behalf of Commando to dress Zendaya for the cover of Essence Magazine.

 
 
Executed a seated Amsale Bridal Fashion Week runway show in New York for 200+ guests including key editors, retail partners and industry influencers.

Executed a seated Amsale Bridal Fashion Week runway show in New York for 200+ guests including key editors, retail partners and industry influencers.

Supported the announcement of QVC and HSN’s The Big Find with a People Magazine feature that resulted in a successful launch highlighting the winners from Mented Cosmetics.

Supported the announcement of QVC and HSN’s The Big Find with a People Magazine feature that resulted in a successful launch highlighting the winners from Mented Cosmetics.

 
 
Successfully managed two clients, QVC and FFANY, for the annual QVC Present’s “FFANY Shoes on Sale” Gala benefiting Breast Cancer Awareness with ‘Pink’ Carpet and celebrity management with top talent such as Katy Perry.

Successfully managed two clients, QVC and FFANY, for the annual QVC Present’s “FFANY Shoes on Sale” Gala benefiting Breast Cancer Awareness with ‘Pink’ Carpet and celebrity management with top talent such as Katy Perry.

Created a media landscape of key sustainability outlets for stories, features and product placements for Final, a company that created the first-ever collapsible straw and fork/spork.

Created a media landscape of key sustainability outlets for stories, features and product placements for Final, a company that created the first-ever collapsible straw and fork/spork.

 
 
Ideated and executed Qurate Retail Group’s NASDAQ Bell Ringing ceremony and Times Square take over for the re-branding of QVC Group to QRG with CEO, Mike George, and 50+ women vendors to celebrate International Women’s Day.

Ideated and executed Qurate Retail Group’s NASDAQ Bell Ringing ceremony and Times Square take over for the re-branding of QVC Group to QRG with CEO, Mike George, and 50+ women vendors to celebrate International Women’s Day.

Relaunched and reimagined the Longaberger brand, original known for American handmade craft baskets, to a lifestyle brand with a 360-communications approach focused on lifestyle categories including home, beauty, and fashion.

Relaunched and reimagined the Longaberger brand, original known for American handmade craft baskets, to a lifestyle brand with a 360-communications approach focused on lifestyle categories including home, beauty, and fashion.

 
 
Launched the ED by Ellen DeGeneres brand with a shop-in-shop at Bergdorf Goodman to kick of NYFW with top editor-in-chiefs and Ellen’s closest friends and family. 

Launched the ED by Ellen DeGeneres brand with a shop-in-shop at Bergdorf Goodman to kick of NYFW with top editor-in-chiefs and Ellen’s closest friends and family. 

Repositioned Commando from an intimates brand to a ready-to-wear brand with significant editorial placements and celebrities styled in the product including, Gwen Stefani in the Commando patent leather legging.

Repositioned Commando from an intimates brand to a ready-to-wear brand with significant editorial placements and celebrities styled in the product including, Gwen Stefani in the Commando patent leather legging.

 
 
Amplified the collaboration of PopSockets x TikTok with strategic editor outreach and seeding to support the launch of the exclusively released mount, designed for creators.

Amplified the collaboration of PopSockets x TikTok with strategic editor outreach and seeding to support the launch of the exclusively released mount, designed for creators.

Took a novel approach to bridal content for Zales’ Vera Wang LOVE collection and helped identify key dog influencers to woo Vera Wang’s dog, Lola Wang, in her effort to find her soulmate. The end result was a successful mini-series that ran on Zales’s social media channels and featured notable pups such as Tika the Iggy and Boobie Billie.

Took a novel approach to bridal content for Zales’ Vera Wang LOVE collection and helped identify key dog influencers to woo Vera Wang’s dog, Lola Wang, in her effort to find her soulmate. The end result was a successful mini-series that ran on Zales’s social media channels and featured notable pups such as Tika the Iggy and Boobie Billie.