Australian brand Shoes of Prey wanted to bring its online, customizable footwear brand to the U.S. and turned to L&Co. to develop and execute a full-service communications and launch strategy. With a focus on quickly generating brand awareness and establishing marketplace presence, L&Co. created and executed successful media events, developed a high-impact digital and social influencer outreach program, and positioned the brand’s founders within the social, business, retail, fashion and tech industries. Over 100 media placements were secured within the first five months, branded shop-in-shop openings at Nordstrom stores garnered over 239 million media impressions, and the founders became regarded as pioneers in customization.