As new owners of Hartmann Luggage, Samsonite International turned to L&Co. to help restore luster and relevance to its newly acquired, 140-year-old luxury brand. L&Co. executed a deep dive into the Hartmann brand and business to stage its rebirth in the U.S. and lay a foundation for returning the brand to its heritage luxury status. A 360 approach delivered a refreshed and relevant brand to the luxury travel marketplace, resulting in attracting over 300 retail, media and influencer guests to the Madison Avenue flagship store and generating more than 12M social media impressions.