Launched in 2005, Lividini & Co is a brand strategy company that specializes in driving established and emerging brands to success through an innovative, cross-competency practice and approach. 

With an extraordinary team of professionals whose areas of expertise surpass traditional marketing communications agencies, L&Co. is widely recognized for delivering exceptional results with strategically grounded, creatively executed and measurably effective brand and business solutions.




 Jaqui Lividini is Founder and CEO of Lividini & Co, a brand engagement company that specializes in repositioning and reinvigorating iconic fashion, retail and lifestyle brands.  Prior to founding her business in 2005, Jaqui rose through the executive ranks of Saks Fifth Avenue, culminating in the position of SVP Fashion Merchandising and Communications during which she played a critical role in evolving the luxury retailer’s fashion and brand image.  In addition to her reputation for driving revered brands to success, Jaqui has a legacy of philanthropy including the creation of the “Key to the Cure” charity benefitting Women’s Cancer Research. She currently serves as Board Chair for Win, a New York City non-profit organization that transforms the lives of homeless families, and is also a member of the Board of Trustees for The Fashion Institute of Technology.




Lynette is widely-regarded as a business strategist, brand maker and industry change agent in digital and social marketing, She spent the last 15 years leading the successful growth of brands such as In Style, W Magazine, Women’s Wear Daily and Stella & Dot. As Stella & Dot’s Chief Brand Officer, Lynette helped transformed the company from a $35 million direct sales business to a $200 million best-in-class fashion and social selling brand. Lynette increased adoration of editors, celebrities and consumers alike through a redesign of Stella & Dot’s lookbooks, signature packaging and website and the building of a NY showroom–now a destination for fashion editors and bloggers. Lynette’s publishing resume reads like an industry Who’s Who. As publisher of In Style, Lynette led the brand to eight consecutive years of double-digit revenue growth by extending beyond its magazine portfolio into television shows, five best-selling books, 16 international editions and the most highly trafficked website of any women’s fashion magazine. Before In Style, Lynette spent six years at Fairchild Publications as publisher of industry powerhouses, WWD and W Magazine. Lynette brings a unique business perspective to L&Co. as well as the deep digital and social marketing experience necessary for all brands to thrive in the future.


Jaqui Lividini was the first person I turned to when I bought Lord & Taylor. Knowing no one in the fashion or retail industry, I didn’t have a lot of time to be brought up to speed. She was—and remains—a trusted member of my advisory team who helped fully immerse me in the worlds of fashion and retail.