Launched in 2005, Lividini & Co is a brand strategy company that specializes in driving established and emerging brands to success through an innovative, cross-competency practice and approach. 

With an extraordinary team of professionals whose areas of expertise surpass traditional marketing communications agencies, L&Co. is widely recognized for delivering exceptional results with strategically grounded, creatively executed and measurably effective brand and business solutions.




 Jaqui Lividini is Founder and CEO of Lividini & Co, a brand engagement company that specializes in repositioning and reinvigorating iconic fashion, retail and lifestyle brands.  Prior to founding her business in 2005, Jaqui rose through the executive ranks of Saks Fifth Avenue, culminating in the position of SVP Fashion Merchandising and Communications during which she played a critical role in evolving the luxury retailer’s fashion and brand image.  In addition to her reputation for driving revered brands to success, Jaqui has a legacy of philanthropy including the creation of the “Key to the Cure” charity benefitting Women’s Cancer Research. She currently serves as Board Chair for Win, a New York City non-profit organization that transforms the lives of homeless families, and is also a member of the Board of Trustees for The Fashion Institute of Technology.

Jaqui Lividini was the first person I turned to when I bought Lord & Taylor. Knowing no one in the fashion or retail industry, I didn’t have a lot of time to be brought up to speed. She was—and remains—a trusted member of my advisory team who helped fully immerse me in the worlds of fashion and retail.